What Makes a nice Business Relationship

If I were to ask you to list the qualities that make a solid personal relationship, I’ll bet you could do that in a heartbeat. You’d probably start the list with things like trust, respect, empathy, communication, integrity, understanding, listening, etc.
I wonder if those self same words would be at the top of your list for a nice business relationship. . .
Ask any successful salesperson, & they will inform you that business relationships are built on the exact same principles as personal ones ~ trust, respect, etc.
& in the event you are meeting head to head together with your clients on a regular basis, establishing those things is easy to do, because you have business relationship with them that is based on personal interaction.
What about the relationships you have - or need to have - with people you will never meet? How do you create that level of trust with them? How do you convey to them that you are listening, you do understand, & you do respect them?Not as easy.perhaps a miniscule imagination is in order.It’s easy to focus on telling your story - what you need to offer, it’s benefits, how to make use of it, etc. It takes a bit more creativity to build the perception of listening, mutual respect, & empathy in to these types of communications. Yet, it is being completed.
First, & foremost, make sure that you feel those things towards your clients. Insincerity will always come through when you are communicating through one-way communications (like promotion, promotion, sites, etc.)

OK –Are you ready to do a minuscule analysis to see how some companies are doing this successfully?think about a business relationship you have where you are the client/customer, & you don’t personally know the person or company you are purchasing from. Pick one where you like doing business with this company.

What do they do that inspires & maintains your trust? Why do you like doing business with them? How did they initially persuade you that this relationship would be a win-win - before they had a track record with you? What was it that made you pick them over a competitor?
are you able to take this experience, add some imaginative touches, change it up to match your business, & use it to attract new clients & build relationships with them?Jot down a few notes…and then let’s jump to the other side of the fence.